Holland America cruise growth down under

first_imgHolland America Line has announced that it is deploying its ms Oosterdam to the South Pacific, boosting capacity in the region by up to 25 percent.The cruise ship will replace the ms Zaandam during the 2012 to 2013 seasons and is set to run simultaneously with the ms Voldendam on a series of ten to 25 day itineraries around Australia and New Zealand. To support the increasing number of sales, Holland America said it plans to open a sales and marketing reservations office in Sydney later this year, and its long term general sales agent Travel the World will continue to organise and manage bookings until December. “Our relationship with Travel the World has been one of our longest and most successful GSA partnerships,” Holland America Line executive vice president, marketing, sales and guest programs Richard D. Meadows said. “This is a natural next step in our strategy to expand our premium brand internationally.  “We are inspired by the continued demand for cruising in Australia and are confident this model – similar to what we have in Europe – will be successful in supporting our growth here.”Travel the World has represented Holland America Line for up to 25 years and the company’s managing director Andrew Millmore said the group will continue its commitment to the cruise line. “This next natural step of setting up their own reservations and business development office is something we have been planning for,” Mr Millmore said. “We have thoroughly enjoyed our relationship with Holland America Line and are very proud to have been associated with achieving significant growth within the Australian market for this leading premium cruise brand, and we wish them the greatest of success in the future.” Source = e-Travel Blackboard: N.Jlast_img read more